Privacy Policy

Last updated: 24-04-2026

1. Introduction

Westford Global LLC, doing business as Ruffwell ("we," "us," "our"), respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, retain and protect your personal information when you visit ruffwell.com (the "Site"), place an order, subscribe to our marketing communications or otherwise interact with our brand.

This Privacy Policy is intended to comply with applicable privacy laws in the jurisdictions where we do business, including the United States, the United Kingdom, the European Union, and other regions. Please read this Privacy Policy carefully to understand our practices.

2. Data Controller

Westford Global LLC is the data controller responsible for your personal data collected through the Site.

Westford Global LLC

33 N Gould St, Sheridan, WY 82801, United States

Email: ruffwell.pet@gmail.com

3. Information We Collect

We collect personal information that you provide directly to us as well as information automatically collected when you interact with the Site. Categories of information we may collect include:

Information you provide to us

• Identity information: full name and any name you choose to share with us.

• Contact information: email address, telephone number, billing address and shipping address.

• Payment information: payment details necessary to process your order, which are handled by our payment processors. We do not store full credit card details on our own systems.

• Order and subscription information: order history, subscription status, billing intervals, products purchased and customer service interactions.

• Communication information: messages you send to our support team, survey responses, reviews and feedback.

• Marketing preferences: opt-in and opt-out preferences for email and SMS marketing where applicable.

• User-generated content: reviews, photos, videos, testimonials and other content you submit.

Information collected automatically

• Device and browser information: IP address, device type, browser type, operating system, language settings, screen resolution and similar technical data.

• Usage information: pages visited, time spent on pages, navigation paths, click data, referral sources and search terms.

• Cookie and tracking data: data collected through cookies, pixels, tags, web beacons and similar technologies, as further described in our Cookies section.

• Advertising and attribution data: information used to measure ad effectiveness and attribute conversions across advertising platforms.

Information from third parties

We may receive information about you from third parties, such as our payment processors, shipping carriers, analytics providers, advertising platforms, fraud prevention providers and customer service tools, in accordance with their respective terms and privacy policies.

4. How We Use Your Information

We use your personal information for the following purposes:

• To process and fulfill your orders, including payment processing, shipping, delivery, customer service and order communications.

• To manage your subscription, including recurring billing, scheduled shipments, modifications and cancellations.

• To respond to your inquiries, requests and customer support tickets.

• To send transactional communications such as order confirmations, shipping notifications, subscription notices, account updates and policy updates.

• To send marketing communications by email or SMS where you have provided the necessary consent or where otherwise permitted by law.

• To run, measure and optimize advertising campaigns on platforms such as Meta, Google and TikTok.

• To analyze how our Site is used and to improve our products, services, content, design and customer experience.

• To detect, prevent and address fraud, chargeback abuse, security incidents and policy violations.

• To comply with applicable laws, regulations, legal processes and enforceable governmental requests.

• To enforce our Terms of Service and other policies.

5. Legal Bases for Processing (UK and EU)

If you are located in the United Kingdom or the European Economic Area, we process your personal data on one or more of the following legal bases:

• Performance of a contract: where processing is necessary to perform a contract with you, such as fulfilling your order or managing your subscription.

• Legitimate interests: where processing is necessary for our legitimate interests, such as improving our products and services, preventing fraud, conducting analytics or marketing our products to existing customers, provided your interests and fundamental rights do not override those interests.

• Consent: where you have given us specific consent, for example for certain marketing communications or non-essential cookies.

• Legal obligation: where processing is necessary to comply with applicable laws, including tax, accounting and consumer protection obligations.

6. How We Share Your Information

We do not sell your personal information for monetary compensation. We may share your personal information with the following categories of recipients to operate our business and fulfill the purposes described above:

• E-commerce platform: Shopify and related Shopify services, which host our Site and process orders.

• Payment processors: third-party providers that handle payment authorization, processing and storage of payment credentials.

• Shipping carriers: providers that handle delivery of your orders.

• Email and SMS providers: tools used to send transactional and marketing communications.

• Analytics providers: tools used to understand Site usage, performance and conversions.

• Advertising platforms: platforms such as Meta, Google and TikTok, used to deliver, measure and attribute advertising.

• Customer support tools: helpdesk and ticketing platforms used to manage support inquiries.

• Fraud prevention providers: services that help detect and prevent fraudulent transactions and abuse.

• Professional advisors: lawyers, accountants and consultants where necessary.

• Authorities: government, regulators, courts or law enforcement, where required by law or necessary to protect our rights.

We may also share your information in connection with a corporate transaction such as a merger, acquisition, financing or sale of assets, subject to applicable confidentiality requirements.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our Site for the following purposes:

• Strictly necessary cookies: required to operate the Site, process orders and provide essential functionality.

• Analytics cookies: help us understand how visitors interact with the Site and improve performance.

• Marketing and advertising cookies: used to deliver relevant ads, measure ad performance and attribute conversions.

• Preference cookies: remember your preferences such as language or region.

Where required by law, in particular in the UK and EU, we obtain your consent before placing non-essential cookies. You may manage your cookie preferences through our cookie consent tool, your browser settings or, where applicable, opt-out tools provided by advertising platforms.

8. International Data Transfers

We are a US-based company and your data may be processed in the United States and in other countries where our service providers operate. These countries may have different data protection laws than your country of residence.

Where personal data of UK or EU residents is transferred outside the UK or the European Economic Area, we use appropriate safeguards required by applicable law, such as Standard Contractual Clauses, equivalent contractual safeguards, or other lawful transfer mechanisms.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes set out in this Privacy Policy, including:

• To complete and support your orders and subscriptions.

• To meet legal, tax, accounting, audit and regulatory obligations.

• To resolve disputes, prevent fraud and enforce our agreements.

• To maintain accurate business records.

• To honor your marketing preferences and opt-out requests.

When personal data is no longer required, we will securely delete or anonymize it.

10. Your Rights

UK and EU residents (GDPR)

If you are located in the United Kingdom or the European Economic Area, you have the following rights with respect to your personal data, subject to limitations under applicable law:

• Right of access: to request a copy of the personal data we hold about you.

• Right to rectification: to request that inaccurate or incomplete data be corrected.

• Right to erasure: to request deletion of your personal data in certain circumstances.

• Right to restriction of processing: to request that we limit how we use your data.

• Right to object: to object to the processing of your personal data based on legitimate interests or for direct marketing purposes.

• Right to data portability: to receive your personal data in a structured, commonly used and machine-readable format.

• Right to withdraw consent: where we rely on your consent, you may withdraw it at any time.

• Right to lodge a complaint: you have the right to lodge a complaint with your local data protection authority.

California residents (CCPA / CPRA)

If you are a California resident, you have the following rights, subject to certain exceptions:

• Right to know: to request disclosure of the categories and specific pieces of personal information we have collected about you.

• Right to delete: to request deletion of personal information we have collected about you.

• Right to correct: to request correction of inaccurate personal information.

• Right to opt out: where applicable, to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising purposes as defined under California law.

• Right to non-discrimination: you will not receive discriminatory treatment for exercising your rights.

You may exercise these rights by contacting us at ruffwell.pet@gmail.com. We may need to verify your identity before responding.

11. Marketing Communications

Where you have opted in to receive marketing emails or SMS messages from us, you may unsubscribe at any time by following the unsubscribe instructions included in those communications, by adjusting your account preferences, or by contacting us at ruffwell.pet@gmail.com.

Even if you opt out of marketing communications, we may still send you transactional and operational messages such as order confirmations, shipping updates, subscription notifications, refund notifications, important policy updates and customer service responses.

12. Data Security

We implement reasonable technical and organizational safeguards designed to protect your personal data from unauthorized access, alteration, disclosure or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

13. Children's Privacy

Our Site and products are not directed to children under the age of 18. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal information from a child under 18 without verified parental consent, we will take steps to delete that information.

14. Third-Party Links

Our Site may contain links to third-party websites, services or applications. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements or operational needs. The updated Privacy Policy will be posted on the Site with a new "Last updated" date. Continued use of the Site after such updates constitutes acceptance of the revised Privacy Policy.

16. Contact Us

For privacy-related questions, requests or to exercise your rights, please contact us at ruffwell.pet@gmail.com.